The season of Pure London

So the season of Pure London – one of the busiest fashion treadeshows in UK – has finished last Tuesday. What’s the verdict? A mixed bag, really. Whilst some collections for Spring Summer next year appeared to have taken on a fresh new direction, some brands are still playing it safe. Retro influences were popular as was the use of floaty fabrics. I know, thinking about next summer is kinda hard when we are still waiting for the current one to make an appearance, but fashion never stops!

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